Wednesday, June 26, 2013
Friday, June 14, 2013
Microsoft Could Have Taken a Page from Another Major Competitor for Xbox One Positioning
I'm pretty firmly a Sony guy, I'll admit that. But that's not to say I'm not interested in the Xbox, the games I never really get to play, and some of it's services. I kept a close tab on their two recent press conferences, the world-wide reveal, and the E3 press conference.
A lot of criticism hasn't been solely on the lightning rod features such as a more complicated software licensing model for purchased games or the online requirement (which by the way, they're right, and isn't a big deal...it also has HDMI as your only output and I don't see people complaining about a HDTV requirement), but much of the criticism has been on messaging.
It's no secret that MS has been looking into how the Xbox can be a central entertainment hub for the living room and when looking back to the initial reveal of the Xbox One a few weeks ago in May, I was thinking that maybe they could have taken a page or two from Steve Jobs' playbook.
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